Google unveiled its latest flagship lineup in August — and honestly, smartphones don’t get much better than this right now. The Pixel 10 Pro XL quickly earned the title of the best phone you can buy, even winning AG4Tech’s Phone of the Year. But don’t overlook the Pixel 10 Pro or the standard Pixel 10. Both devices deliver excellent performance and are perfect options if you prefer something more compact.
Meanwhile, the Pixel 10 Pro Fold stands out as one of the top book-style foldables on the market.
The best part? All four models are discounted for Black Friday, with some major deals you definitely don’t want to miss. For more offers, check out our full Google Pixel Black Friday deals round-up and our Black Friday live deals blog.
What are the deals?
Let’s begin with the standard Pixel 10. It already offered great value at its £799 UK launch price, but a massive 37% Black Friday discount brings it down to just £499. That’s the lowest price we’ve ever seen — and it even undercuts many mid-range phones.
One thing to remember: the final £100 discount is applied at checkout. If it doesn’t automatically appear, simply enter the code PIXEL100 before completing your purchase.
In the US, the saving is almost as good – it’s now $599 with a 19% price drop.
Do you need more than 128GB of storage? The 256GB model is reduced to £699/$699, with UK customers receiving an additional £100 off at checkout.
There’s also an excellent offer on the Google Pixel 10 Pro. In the UK, the 128GB model is now just £799, while the 256GB version is priced at £899. Both represent a £200 saving, with the full discount applied at checkout once again.
In the United States, the 128GB model costs $749 (25% down), while the 256GB model costs $849 (23% off).
Meanwhile, in the United States, there is a $300 discount, bringing the price down to $899. Price was one of the few drawbacks of the 10 Pro XL in our 4.5-star review, but it has been addressed explicitly here.

