Apple’s New iPhone Pocket: The Unexpected 2025 Accessory Nobody Saw Coming
While most of Apple’s new iPhones, iPads, and accessories usually leak before launch, this one completely surprised everyone. The company has just revealed a brand-new product called the iPhone Pocket — and it’s something no one had on their 2025 bingo card.
At first glance, the iPhone Pocket almost feels like an April Fool’s prank. I even double-checked the calendar to make sure it wasn’t April 1st — but it’s real. Apple has officially introduced a new and rather unconventional way to store and carry your iPhone.
Developed in collaboration with Issey Miyake, the renowned Japanese design house known for its minimalist fashion and fragrances, the iPhone Pocket is described as being “inspired by the concept of a piece of cloth.”
Yes, you read that right — Apple has turned fabric design into an iPhone accessory.
A throw-back?
When they saw this, everyone at AG4Tech Towers yelled, “iPod sock” (imagine the Leonardo DiCaprio pointing meme).
If you don’t understand, Apple’s little, sock-like iPod bag was quite well-liked in the past. In fact, prior to the advent of silicone cases, comparable socks and pouches were a common option for phone storage in the 2000s.
But does anyone want this “tech fashion” to resurface?
I don’t, for sure, but perhaps I’m too old and grouchy. I guess that’s wonderful if you want to act like you’re on a reality show, but it appears really cumbersome to wear on your forearm and seems like a place to store a microphone battery pack.
With its “singular 3D-knitted construction,” I’m confident the product is well-made. Additionally, while some of the colors are OK, it doesn’t appear really secure.
“This seems like a cool way to get your phone stolen,” as our Deputy Editor put it.
It gets worse…
As if this thing wasn’t quite high enough on the ‘who signed off on this’ scale, the iPhone Pocket gets more perplexing still.
To put it in perspective, the Apple Watch SE 3 costs the same amount (or $20 less in the US). Furthermore, referring to it as a “limited-edition release” does not excuse those costs.
Before I would give up my money, it would have to be knitted from unicorn hair.
It goes on sale on November 14 if you truly need one (I’d love to know why).
