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    LG’s 2024 OLED TVs put a bigger focus on AI processing than ever before

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    LG introduced its brightest OLED TV yet a year ago, overcoming one of the panel technology’s long-standing drawbacks: they were now suited for bright, sunny environments. Rtings dubbed the G3 OLED from 2023 “an outstanding TV with no real weaknesses,” and many other reviews lauded it as one of the greatest televisions ever launched. LG also debuted its first “wireless” TV, the Signature OLED M, at CES 2023, which gets video via a Zero Connect box that can be placed quietly in the same room.

    So, although last year saw significant technological advancements, LG is changing its focus for 2024 to AI and smaller, gradual adjustments. However, the gains are still significant. LG now offers variable refresh rates up to 144Hz (up from 120Hz) across its OLED TV series, which will be excellent news for PC gamers. For the first time, the new G4 series delivers the company’s Micro Lens Array technology, the secret sauce behind the G3’s noticeably brighter picture, to a bigger 83-inch screen size. Meanwhile, the 2024 OLED M series is expanding to include a 65-inch model for customers looking for the fancy wireless capabilities in a smaller package.

    The primary subject this year, however, is artificial intelligence. LG’s new a11 CPU, available in the M4 and G4 (but not the more common C4 and B4), is supposed to deliver “a 70 percent improvement in graphic performance and a 30 percent faster processing speed compared to its predecessor,” according to the company’s press release.

    AI upscaling isn’t new to LG’s OLEDs, but the firm is touting the improvements this year as more competent and extensive than before. The Alpha 11 processor is capable of “precise pixel-level image analysis, to effectively sharpen objects and backgrounds that may appear blurry.” It does not end there:

    All driven by the discerning judgment of the AI itself, the company’s OLED TVs deliver a more clear and vibrant viewing experience. Moreover, the ingenious AI processor adeptly refines colors by analyzing frequently used shades that best convey the mood and emotional elements intended by filmmakers and content creators. Dynamic Tone Mapping Pro splits pictures into blocks and fine-tunes brightness and contrast by analyzing variations in brightness where light enters the scene, creating images that look more three-dimensional.

    According to LG, the AI now understands creative intent and can alter your TV’s visual settings appropriately. Picture purists may always ignore and disable these AI options, but many people will likely keep them on, so if the improvements are obvious, they will be a game changer for those consumers. However, this implies that the performance gap between the G4, which receives AI technology, and the C4, which does not, may be bigger than it was between last year’s G3 and C3, which was mostly determined by brightness. (The C3 lacks LG’s Micro Lens Array technology, and the C4 is no exception.) The M4 and G4 are still covered by LG’s five-year guarantee against any image faults, including burn-in.

    Even the entry-level B4 series has seen some significant advancements. The most notable of these is the addition of four full-bandwidth HDMI 2.1 connectors, all of which are capable of 4K 120Hz gaming. The new a8 chip in the TV enables this. In addition, LG has guaranteed five years of webOS upgrades for its TV beginning in 2022, which should keep them aligned in terms of menu navigation and user experience for the foreseeable future.

    LG hasn’t yet shared pricing for the 2024 OLED lineup, but here’s the sizing breakdown:

    LG Signature OLED M
    97-inch
    83-inch
    77-inch
    65-inch

    LG G4 OLED
    97-inch*
    83-inch
    77-inch
    65-inch
    55-inch
    * does not include Micro Lens Array technology

    LG C4 OLED
    83-inch
    77-inch
    65-inch
    55-inch
    48-inch
    42-inch

    LG B4 OLED
    77-inch
    65-inch
    55-inch
    48-inch

    This year’s G4 doesn’t see any significant brightness improvements. So, if you can get a good price on the G3, it’s probably worth it; aside from the faster CPU and more comprehensive AI picture upgrades, you won’t be missing out on anything. However, stay tuned for personal observations from CES in Las Vegas to discover if they are worth the wait.

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